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It’s always winter in Helly Hansen’s new concept store. Here’s why

Inside Retail

Leading outdoor sportswear brand Helly Hansen has unveiled its new concept store at Chadstone Shopping Centre. The Norwegian brand – which is known for its sailing and ski apparel, workwear and outdoors wear – is stocked in high-end retailers, including David Jones and The Iconic, and has over 40 stores across the globe.

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Yatofu fosters "relaxed holiday atmosphere" in Jianze showroom

Dezeen

Design studio Yatofu has completed a furniture showroom in Hangzhou , China, featuring a playful pastel colour palette and a display area housed on a steel- mesh platform. The delicate colour scheme also contrasts with the raw concrete ceiling, where exposed ducting and lighting tracks add to the industrial feel.

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Experience Prada’s Iconic World View at Prada Caffè, Now Open at Harrods in London

Retail Focus

Pale-blue Japanese porcelain, inspired by ancient Celadon pottery, features contrasting double black lines on tea and coffee cups, teapots, plates, and trays. Pastries hold a prominent place at Prada Caffè, with a stunning central counter display and an accompanying wall showcase. The entrance is located on Hans Road.

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Lighting – retail’s bright idea

Retail Focus

Lighting is so much more than simply improving visibility; it provides an opportunity to showcase certain products, draw attention to displays and make a shop more inviting to passers-by. Lighting brings retail stores to life; it adds contrast, provides depth, and turns physical surfaces into breathing objects. “It

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Common Retail Signage Mistakes to Avoid

Creative Displays Now

Creating signage through a third party specializing in retail displays to help you avoid layman’s mistakes. You can also use sign slots or a dry-erase feature where the dates can be inserted each time the sign gets displayed. Awkward or Difficult to See Contrast. Creating contrast differs from clashing colors.

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Choosing the Best Materials for Visual Merchandising Concepts in Luxury Retail Stores

Retail Focus

Dutch contemporary artist Levi van Veluw , the creator of inaugural window display art for Hermès’ at Nordiska Kompaniet, said, “the window becomes an experience.” Retail experts agree that visual merchandising is more than creating window displays to attract customers. Metal in Retail Displays .

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Offhand Practice designs second-hand bookshop in Shanghai to mimic greengrocer

Dezeen

Used books are displayed in supermarket-style crates at the Deja Vu Recycle Store in Shanghai , which local studio Offhand Practice has designed to counter the "shabby" image associated with second-hand shops. Second-hand books are displayed in supermarket-style crates. Green mosaic tiles were used to frame the building's windows.

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