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How dark patterns help brands like Temu and Shein to drive sales

Inside Retail

However, lurking in the shadows are what are known as ‘dark patterns’, intricately designed digital experiences that exploit human psychology – often at the expense of users’ best interests. In essence, a dark pattern is a devised user interface or interaction design that guides users into taking actions they might not have intended.

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Top Posts of 2022

Hunton Andrews Kurth

If you would like to receive email alerts when new posts are published to this blog, please enter your email address in the ‘Subscribe’ field. Beware the Wolf in Sheep’s Clothing: FTC Takes Action Against Apparel Retailer Who Bragged He Could Rip Off Consumers by Ripping Out Made in China Tags. Thank you for your readership!

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Apple forecasts faster sales growth, despite glum economy

Inside Retail

Apple says parts shortages are easing and that demand for iPhones is unceasing despite consumers tightening other spending, helping it top Wall Street expectations and forecast faster sales growth ahead. Apple said it now has 860 million paying subscribers to its services, up from the previous quarter’s 825 million. billion and $7.4

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Gamification can revolutionise retailers’ loyalty strategies

Inside Retail

Besides being a fun and effective way to enhance customer engagement, gamification can encourage consumer behaviours such as logging into an app to try a new product or sharing a recommendation on social. For example, if you post a game as a weekly event, customers will recognise the pattern and return to find the next instalment.

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11 Ways AI Technologies Are Driving Marketing

RetailMinded

Connecting to customers personally and engaging them emotionally will help inspire action such as making purchases, subscribing to the newsletter, or becoming a brand advocate. This means that AI can identify patterns and trends that humans might not be able to see. Predict Customer Needs And Behaviors. Removing Bias From Decisions.

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Episode 46: Dr. Paul Zak

VMS

Subscribe on Apple Podcasts | Spotify | Stitcher | iHeartRadio. It is connected to our ability to differentiate anomalies in complex patterns. EPISODE SUMMARY. When we talk about ‘immersive’ experiences, it is much more than a place that envelopes you in digital content. It goes deeper than simply a feast for the eyes.

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Key retail trends for 2024 – and what you need to do about it NOW

Mike Anthony

I’m not here to explain the trends (the article does that well, and although you do need to subscribe to access it, the subscription is free), the article does not explain what to do. The starting point is to recognise that consumers’ and shoppers’ priorities will change as the economic climate shifts. So why read my article?