Consumer, Marketing and Social Media

“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

MAY 14, 2024

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to.

Strategy

Strategy Advertising Marketing Social Media

Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application

Hunton Andrews Kurth

MAY 12, 2022

Trade dress is a sub-category of trademarks traditionally reserved for product packaging. However, it can also include product design itself if the design elements claimed are distinctive and allow the consumer to recognize a single source as the producer or seller of the goods. CULT GAIA’s Ark bag was no exception.

Advertising

Advertising Social Media Consumer Fashion

Create Retail Today

“We are still in the early innings”: Liquid Death’s SVP of strategy

Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application

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