Consumer, Marketing and Social Media

What brands can learn from the Béis Wash marketing strategy

Inside Retail

MARCH 20, 2024

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

Strategy

Strategy Marketing Social Media Consumer

Four out-of-the-box influencer marketing strategies

Inside Retail

AUGUST 12, 2021

For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by emphasising social impact and authentic connection. Meanwhile, the growing influence of gen Z consumers, who deeply value individuality and creativity, paved the way for a proliferation of avant-garde makeup trends.

Strategy

Strategy Marketing Beauty and Health Social Media

Create Retail Today

What brands can learn from the Béis Wash marketing strategy

Four out-of-the-box influencer marketing strategies

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