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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession.

Marketing 130
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The new Tiktok challenge waging war on the major supermarkets’ pricing

Inside Retail

Independent Queensland grocer Skippys Fresh Frootz has garnered attention on social media for its videos highlighting its low prices at a time when Australia’s major supermarkets are facing scrutiny for their lack of transparency in their price-setting practices. The final reports have a deadline of May 7.

Strategy 263
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Why LVMH outperformed H&M amid a cost-of-living crisis

Inside Retail

He believes this is partly due to ‘revenge’ spending from consumers after lockdowns, as well as the continuing trend toward luxury purchases – with an emphasis on quality over quantity. While both groups left the Russian market, H&M attributed this – as well as rising costs – as significant factors in its earnings slump.

Apparel 147
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IN MY SHOES: This is what it’s like shopping as a veiled Muslim woman

Inside Retail

With the rise of social media, in particular Instagram, the broader community has been able to connect and see more icons of hijab fashion, like the incredible supermodel Halima Aden and fashion influencer Leena Snoubar who have portrayed veiled women in a whole new light. This can make shopping less daunting and less time consuming.

Shopping 246
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Oh Canada: The next stop in Grace Loves Lace’s global expansion

Inside Retail

What started out as a digital native brand, 10 years ago this November, now operates 17 showrooms globally, in key markets Australia, America and the United Kingdom. “I The US is Grace Loves Lace’s biggest market, currently accounting for 70 per cent of sales. It was a huge contributor during Covid, especially the early stages.

Expansion 147
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Expert Services Your Online Store Needs to Drive Traffic and Boost Sales

RetailMinded

True enough, some entrepreneurs do indeed run their businesses by themselves… They create their own products, build their own website , and market their brand all on their own. The content you provide on your site is a major contributor to what drives traffic to your site. Social Media. Content Writing. There are 3.8

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2023 PR Predictions

Retail Bound

Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for coverage in several of the top-tier publications. We’ve written extensively about how to get started with affiliate marketing as a brand.