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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

Even if only a fraction of these users convert into consumers, it spells immense profitability for retail brands. This is precisely what direct-to-consumer (DTC) brands have been capitalising on in recent years. Industry experts predict significant further expansion in the DTC market in the years to come.

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“It’s the right time to open some stores”: Ksubi CEO Craig King

Inside Retail

A group called Bleach stepped in and picked up their debt and ran the business until 2014. All the while, General Pants was Ksubi’s biggest account, so when the second iteration of the brand ultimately went into administration in 2014, General Pants took over running the brand. In 2008, they actually went into administration.

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