Showfields and the bankruptcy of the ‘most interesting store in the world’
Inside Retail
OCTOBER 15, 2023
It acted as a platform for consumers to interact with and learn about a rotating variety of omnichannel and digitally native brands, by way of QR codes. In doing so, the department store experienced a 1,000 per cent increase in digital sales from 2020 to 2021, CEO and co-founder Matt Alexander said.
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