Consumer Customer Engagement Merchandising Tailored 
Inside Retail
NOVEMBER 27, 2023
This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.
Inside Retail
NOVEMBER 14, 2023
As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.
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Retail Focus
NOVEMBER 7, 2023
They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers. Notably, statistics underscore the importance of this transformation: 32% of consumers seek in-store experiential moments. 58% are influenced by excellent past customer service.
Retail Focus
DECEMBER 12, 2023
Importance of Christmas Windows to Consumers Enhancing the Festive Atmosphere Christmas windows transcend their role as mere promotional tools; they emerge as architects of a city or shopping district’s festive ambiance. Christmas windows, with their artful displays and thematic storytelling, serve as powerful emotional touchpoints.
Inside Retail
JULY 18, 2023
In our always-connected society, consumers are all the more demanding. They expect tailored content that aligns with their lifestyle, irrespective of location, preferred device or even time – placing greater strain on today’s stores. Ultimately, creating more value and satisfaction for the consumer.
Inside Retail
AUGUST 17, 2021
The 2021 State of Fashion report published by McKinsey showed that data captured in the past 18 months indicates fashion moved “five years forward in consumer and business adoption of digital in a matter of months”. Starting with Chanel, Farfetch aims to enhance interactions between consumers and sales associates.
Parcel Pending
FEBRUARY 28, 2023
The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments. www.pwc.com. March 28, 2022.
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