Consumer Customer Engagement Engagement Layout 
Inside Retail
FEBRUARY 21, 2024
Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’
Inside Retail
NOVEMBER 27, 2023
This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.
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Retail Focus
NOVEMBER 7, 2023
This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality. They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers.
Inside Retail
NOVEMBER 14, 2022
Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?
Show Best
DECEMBER 1, 2023
As we step into the future of retail, the landscape is ever-evolving, driven by innovations in design, technology, and consumer preferences. Expect to see AR mirrors for virtual try-ons, interactive displays providing in-depth product information, and VR experiences that transport customers into a brand’s story.
Retail Focus
MAY 30, 2023
Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.
Jahabow
JULY 14, 2023
By strategically placing products in display cases, retailers can capture customers’ attention and create an engaging shopping experience. Well-designed display cases increase product visibility and contribute to the store’s overall aesthetics, leaving a lasting impression on customers.
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