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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. The USP is the magnetic force that draws consumers to your offerings.

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Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Inside Retail

If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. Digital strategies to decode Gen Z” was the topic of one of the opening panels.

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Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds

Retail Focus

Brands can use hyperphysical retail to create brand awareness, enhance word-of-mouth strategies, and increase sales. They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers. 58% are influenced by excellent past customer service.

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Meet Nakedvice, the brand founded by best friends in the Sportsgirl stockroom

Inside Retail

Birthday suit vice Against this backdrop, Australian fashion brand Nakedvice is on a mission to redefine accessible luxury with timeless designs that draw inspiration from vintage pieces and ‘90s nostalgia, aligning with emerging trends and consumer sentiments.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success.

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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

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