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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

OCTOBER 16, 2023

These brands sell their products directly to consumers, circumventing traditional intermediaries, across a range of sectors including fashion, beauty, health and consumer electronics. Estimates suggest that India is now home to over 800 DTC companies, with the ecosystem’s market value reaching about US$12 billion in 2022.

Social Media 130
Social Media Beauty and Health Consumer Electronics Consumer 130
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Why retail media has become the next big tool in performance marketing

Inside Retail

OCTOBER 13, 2021

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277
Marketing Social Media Advertising Consumer Electronics 277
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