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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277
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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

India’s DTC retail landscape has been evolving rapidly, driven by factors like increasing internet penetration, a shift in consumer preferences towards online shopping, and the ascent of digital marketing. Technological innovations have streamlined supply-chain management and warehouse operations.

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From Concept to Consumer: The Journey of Device Design, Development, and Retail

Retail Bound

In this phase, detailed analysis of failures and product yield is carried out, while the logistics and supply chain management are streamlined for efficiency. The strategies used during this phase can have a major impact on how well your product is received in the market and how successful your sales are.

Concept 52
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Understanding the consumer of 2021

Inside Retail

Almost a third of consumers report better online shopping and delivery experiences during the pandemic and more than 20 per cent report that in-store experiences improved. Consumer-facing businesses have built valuable goodwill among their customers. Consumers unevenly impacted. Have new behaviours become habits?

Consumer 242
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Attracting, winning, and retaining a new breed of value-driven consumer

Inside Retail

As consumers manage cost of living pressures, it’s led to a pullback in spending across the retail landscape, particularly in non-discretionary categories. CommBank’s latest Consumer Insights Report shows that around one in four Australians have not enough, or just enough, to meet household expenses.

Consumer 130
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How To Sell Your Product To Best Buy

Retail Bound

Are you a small consumer electronics product brand who’s trying to figure out how to sell to Best Buy? Best Buy is the largest brick-and-mortar retailer in the US for consumer electronics, which is why thousands of brands attempt to get their products in the company’s stores every year. You Can Do It!

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REIMAGINING BUSINESS SPACES: TRADE SHOWS 

Trade Show Booth Companies - Trade Group

Even before the pandemic, executives and upper management were questioning the cost of exhibiting and ROI. The recent Consumer Electronics Show (CES) is a good example. While the actual operations and strategy for virtual events still needs to be worked out, don’t discount it entirely. The Elephant in the Exhibit Hall.