article thumbnail

Scotch & Soda reveals Amsterdam-inspired rebrand and store redesign

Design Week

Fashion brand Scotch & Soda has revealed a new visual identity alongside a retail concept, which rolls out across more than 20 retail spaces around the world. It “subtly communicates” the brand’s initials and the concept of a needle and thread and “more explicitly the concept of unity”, the designer explains.

Unity 135
article thumbnail

Thisaway creates “challenger” identity for the United Rugby Championship

Design Week

Thisaway founder Graeme Cook explains that the new naming – created in collaboration with stakeholders and URC representatives – hopes to evoke a sense of unity. It also links into the idea of unity, according to the designer. It now includes teams from South Africa, bringing the total number to 16 teams.

Unity 134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ExpoWanted offers design brands a virtual way to launch products in ultra-realistic quality

Design Wanted

Over the past year, the concept of digital has become an important element in every design company’s strategic plan. Social distancing has defined new ways of communicating with consumers and a global pandemic has instilled value in virtual experiences. [So] Do you miss design fairs and showrooms? How to make it happen.

Unity 98
article thumbnail

Infographic Design – 10 infographics to engage your audience

Parker Design

1 – Start a debate You may want to engage your audience with a poll on social media, or share some findings or ask some questions internally that will get your employees talking by the water cooler (or the coffee machine), so nothing better to see your engagement rate climb than to start a debate with a highly visual infographic.