Remove Concept Remove Merchandising Remove Retail Marketing Remove Visual Merchandising
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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

Pose the question “what is visual merchandising?” to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. The Art & Science of Visual Merchandising & Customer Experience.

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EuroShop 2023 Preview

Retail Focus

One of the key dimensions of EuroShop 2023 is Shop Fitting, Store Design & Visual Merchandising, which is the heart of EuroShop and its largest dimension. The exhibitors in the Retail Technology dimension help to shape perspectives and future fields of retail through the driving force of intelligent technology.

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Retail Branding: Concept, benefits and strategies to apply it in the physical store

CAAD

In a worldwide market as highly competitive as the one we live in, which changes by leaps and bounds in a matter of months and even weeks, retail branding has become a fundamental tool for any company that wants to stand out in its sector. In the case of retail , this concept becomes even more important.

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Lego Opens Two “Store of the Future” Flagships

VMS

Lego Group (Billund, Denmark) has rolled out a new retail concept that the toy maker is calling its “store of the future,” the company announced on Wednesday. To help launch and promote the new concept, Lego has partnered with TracyLocke, a Dallas-based communications agency. “Our Read the full release here.

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EuroShop 2023: everything is ready for the 21st edition

CAAD

We’re talking about solutions that align with the key themes of the event and current topics in the sector, such as the digital connection of connected retail, sustainability , the smart shop, energy use, customer care, fostering personalised experience and competition in (increasingly) dynamic city centres.

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Storytelling in retail design

CAAD

Telling a story that the customer can understand and perceive is one of the most common marketing resources, to which storytelling and visual merchandising give a new dimension. Everyone is aware of the importance of storytelling in the retail sector, but how many good examples can we find today? . What is storytelling?

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Holistic retail design

CAAD

To understand what holistic retail design is, we must first remember the definition of retail. Retail is the business that sells retail, markets a massive stock to multiple end customers. In relation to this concept, retail design is the design of spaces focused on the creative creation of commercial spaces.