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Japan influences Reebok’s “positioning as the leading irreverent sports brand”

Inside Retail

“Reebok sort of stagnated in the late ’90s,” Joe Foster, Reebok’s founder, previously told Inside Retail , but clever collaborations and an irreverent business strategy are priming Reebok for its best performance yet. Tapping into sub-cultures is how Reebok plans to avoid returning to its “stagnated” 90’s state.

Boutique 263
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From tailoring to tech, Levi’s brings next-gen concepts to life in Apac

Inside Retail

This store takes the form of an LED-powered entry archway, digital in-store panels to push a constant feed of experiential content as well as a style lounge for those who prefer a little guidance or personalisation,” he told Inside Retail. These products will be released throughout the year,” he revealed.

Tailored 246
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Three key trends in retail strategy for 2023

Inside Retail

And for the year ahead, these brands need to pay attention and set future-focused strategies. Here are three areas of strategy that will be prominent for leading retailers around the world over the next 12 months. He writes that “physical experiences are more memorable and measurable than any other form of media.”

Strategy 147
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Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

I collected names and addresses which formed the nucleus of a database that we still use to this day.” A targeted bricks-and-mortar investment strategy Nationally, Jan Logan has three retail locations – in Melbourne, Sydney and its newest Brisbane concept store. “We had a docket book, no insurance and a money tin,” she said. “My

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The strategic thinking behind Sportscraft’s first-ever swimwear collection

Inside Retail

Reimagining and expanding a core product offering with capsule collections and brand collaborations to tap into different markets are two ways established brands can provide greater value proposition to existing customers and when executed right, can be a real power move. Globally, the swimwear market was valued at US$19.79 billion by 2030.

Curate 246
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Navigating the what, when, where and how of personalisation

Inside Retail

You see between that and our inevitable cookie-less future is about to make things a lot harder, so you need to get skilled up about how your approach, implement and evolve your personalisation strategies. This is personalisation in its simplest form, akin to what we term “reactive personalisation” in the digital universe.

Tailored 130
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High tech meets high fashion: Balmain launches NFT-based loyalty program

Inside Retail

Launched during Paris Fashion Week, it’s a reimagined loyalty and rewards program powered by Web3 technology and designed to be a seamless experience across physical and digital environments. . French luxury fashion house Balmain has launched a non-fungible token (NFT) based membership program, The Balmain Thread, in partnership with MintNFT.

Fashion 278