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It’s always winter in Helly Hansen’s new concept store. Here’s why

Inside Retail

Leading outdoor sportswear brand Helly Hansen has unveiled its new concept store at Chadstone Shopping Centre. An elevated display featuring sharp angles, contrast materials, and impactful lighting. Located centrally within the store, it draws the customers attention into the key products on display at that time,” he said.

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How to Secure the Best Trade Show Booth Location 

Trade Show Booth Companies - Trade Group

Here are some things you should notice when searching for the best trade show booth location. To determine where these possible “dead zones” lie, take the show floor layout and draw a triangle with the tip at the front door to the back corners of the show floor. Also, keep an eye open for spaces located near fire safety equipment.

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Longchamp redefines its retail footprint with très chic Melbourne apartment

Inside Retail

Amalgamation of art, design and comfort The brand’s subsidiary in Australia and New Zealand worked closely with Longchamp’s global and regional architecture departments to adapt the new store concept to the layout of the location layout and the heritage of the building.

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Tips for Designing Impluse Retail Displays

Creative Displays Now

Understanding what an impulse purchase is and why retail impulse displays tempt us is essential to drive sales. There are many reasons we impulse buy, such as: Feeling like you’re getting a deal: Price-conscious consumers are likely swayed by the concept of not paying full price. What Is an Impulse Retail Display?

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Offhand Practice designs second-hand bookshop in Shanghai to mimic greengrocer

Dezeen

Used books are displayed in supermarket-style crates at the Deja Vu Recycle Store in Shanghai , which local studio Offhand Practice has designed to counter the "shabby" image associated with second-hand shops. The Deja Vu Recycle Store is located in Shanghai's Anfu Road. Second-hand books are displayed in supermarket-style crates.

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Isern Serra completes "serene" office for Spanish eyewear brand

Dezeen

It is also serene, warm and elegant and conceptually close to the idea of a studio and away from the concept of a traditional office, without losing the practicality and functionality," Isern Serra explained. A built-in tiered display is used to highlight different Gigi Studios' eyewear.

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Crafting luxury brand narratives through popup stores

Retail Focus

With the customers’ increased demand for novelty and uniqueness, brands could be inclined to present concepts that meet their needs. The store layout should also facilitate storytelling and create an atmosphere that resonates with your target audience. Pop-up stores are one of the touchpoints brands adopt to tell their stories.