Concept Consumer Tailored Target Market 
Retail Bound
FEBRUARY 29, 2024
Selling a product to retail involves numerous steps, spanning from idea conception and production to placing it on store shelves. Beginning with idea generation and market research to identify market gaps, companies go through multiple stages of product development before launching the product. But how is it accomplished?
Inside Retail
MARCH 26, 2024
It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. Try navigating that minefield alone. What happens when you take personalisation seriously?
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Inside Retail
AUGUST 31, 2023
One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market. billion in 2020.
Greater Group
JUNE 9, 2023
Retail design concepts have come a long way from simply putting one’s wares on display with the goal of getting people to buy. While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Retail Displays.
Inside Retail
JANUARY 8, 2024
The use of temporary retail spaces is certainly not a new concept, it has been around for centuries. It can be traced back to the late ’90s, when, in 1997, media entrepreneur Patrick Courrielche launched an event in Los Angeles dubbed The Ritual Expo, bringing together music, fashion, and food in a single consumer experience.
RetailMinded
OCTOBER 1, 2023
In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. Research shows that 75% of businesses increased their credibility and trust by harnessing digital marketing techniques. Let’s hop in!
Trade Show Booth Companies - Trade Group
SEPTEMBER 20, 2023
Segment your target market through psychographics Psychographics involve targeting an audience by analyzing their values, attitudes, and motivations. Recognizing the nuances of psychographic distinctions enables more precise targeting. Here are some strategies to effectively engage Gen Z consumers.
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