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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Vote For Your Favorite Long Sleeve Polo Color. Campaign objectives.

Strategy 230
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“A brand should feel like a person” – Interview with Verònica Fuerte from Hey Studio

Design Wanted

Characterized by her bold, geometric and colorful creations, Verònica Fuerte , founder of Hey Studio is diving headfirst into the graphic world. The most significant personal initiative and graphic expression by the studio, is the HeyShop, an online platform selling posters, tote bags, books and notebooks with colorful, geometric designs.

Color 85
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How to Find the Right Agency to Tell Your Brand Story

Retail Bound

Doing so gives them an outsider’s perspective that can provide valuable insights into how the brand is or will be perceived. Brand style guide: Color palette and schemes. The branding RFP summarizes all the important information about the project in a nicely formatted presentation. Education level. Occupation. Shopping history.