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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Vote For Your Favorite Long Sleeve Polo Color. Campaign objectives.

Strategy 230
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How to Find the Right Agency to Tell Your Brand Story

Retail Bound

Doing so gives them an outsider’s perspective that can provide valuable insights into how the brand is or will be perceived. Your brand audience is the group of consumers that your brand’s offerings are most likely to appeal to. Brand style guide: Color palette and schemes. Step #3: Share Details About Your Brand Audience.