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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Vote For Your Favorite Long Sleeve Polo Color. Campaign objectives.

Strategy 230
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“A brand should feel like a person” – Interview with Verònica Fuerte from Hey Studio

Design Wanted

Characterized by her bold, geometric and colorful creations, Verònica Fuerte , founder of Hey Studio is diving headfirst into the graphic world. The most significant personal initiative and graphic expression by the studio, is the HeyShop, an online platform selling posters, tote bags, books and notebooks with colorful, geometric designs.

Color 85
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How to Find the Right Agency to Tell Your Brand Story

Retail Bound

Brand style guide: Color palette and schemes. Include details about your target audience and their main attributes: Demographic info: Gender. Education level. Occupation. Psychographic info: Buying behavior and habits. Shopping history. Expectations. Pain points. User Persona/Ideal customer. Interviews. Focus groups. Social media analytics.

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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Offer Customized Product Options It’s not enough anymore to just offer customizable colors and styles. Many consumers, especially those shopping for recreational and hobby-related goods, expect unique personalization and customization options. The one whose code is used the most in a month gets a bonus or free product.

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Celebrating International Women’s Day: 9 Female Retailers We Love

Retail Times

In describing what they do, Christina Bergstrom says that they “love designing happy clothing that’s full of color, print, and a retro-modern edge.” This little hobby that I thought was going to be something to just keep me busy, turned into a business and it just kept growing. ” Why we love her business.

Jewelry 98
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How to Live Intentionally for Better Rhythm & Bigger Results

Retailing Insight

Reading, cooking, and hobbies are taken up along with crossword puzzles and board games. Describes a general tone of being which colors everything else. Gardens are put to rest, many animals settle into their beds for a long hibernation and we humans move to don our slippers a bit more quickly.

Rhythm 52
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What’s the business value of design? – Interview with digital product designer Mario Maruffi

Design Wanted

I’m saying informally because I was still a teenager at that time, who struggled in school and was building digital things as a freelancing hobby. Everybody belongs here, regardless of skin color or zip code. Informally speaking, my design journey started around 19 years ago.

Design 52