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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Vote For Your Favorite Long Sleeve Polo Color. Campaign objectives.

Strategy 230
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“A brand should feel like a person” – Interview with Verònica Fuerte from Hey Studio

Design Wanted

Characterized by her bold, geometric and colorful creations, Verònica Fuerte , founder of Hey Studio is diving headfirst into the graphic world. The most significant personal initiative and graphic expression by the studio, is the HeyShop, an online platform selling posters, tote bags, books and notebooks with colorful, geometric designs.

Color 85
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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. This is just one of the many ways shopping has evolved. Offer Customized Product Options It’s not enough anymore to just offer customizable colors and styles.

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Celebrating International Women’s Day: 9 Female Retailers We Love

Retail Times

My mom is from Austria, and whenever we went to Europe, I would love to visit the specialty cheese shops, butchers, bakers, etc,” said Gina. Then the proverbial light bulb went off — ‘Why don’t we have cheese shops in the USA?’ She also started her own bridal shop, and eventually sold it to open a children’s store.

Jewelry 98
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How to Find the Right Agency to Tell Your Brand Story

Retail Bound

Shopping history. Brand style guide: Color palette and schemes. Include details about your target audience and their main attributes: Demographic info: Gender. Education level. Occupation. Psychographic info: Buying behavior and habits. Expectations. Pain points. User Persona/Ideal customer. Interviews. Focus groups. Brand auditing.

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What’s the business value of design? – Interview with digital product designer Mario Maruffi

Design Wanted

I’m saying informally because I was still a teenager at that time, who struggled in school and was building digital things as a freelancing hobby. Heavy’s shopping post – 2018, ©Heavy.com. Everybody belongs here, regardless of skin color or zip code. Informally speaking, my design journey started around 19 years ago.

Design 52