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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Vote For Your Favorite Long Sleeve Polo Color. Campaign objectives.

Strategy 230
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How to Find the Right Agency to Tell Your Brand Story

Retail Bound

Doing so gives them an outsider’s perspective that can provide valuable insights into how the brand is or will be perceived. Market and industry. Brand style guide: Color palette and schemes. Ingenious ideas for ad campaigns and marketing collaterals (digital and print). Brand Mission and Vision. Unique value proposition.