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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Vote For Your Favorite Long Sleeve Polo Color. Campaign objectives.

Strategy 230
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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Celebrating International Women’s Day: 9 Female Retailers We Love

Retail Times

Duha found a way to turn her love for jewelry into a thriving business by identifying a gap in the jewelry market in Kuwait. Duha was frustrated when she couldn’t shop for the fine jewelry in her local market and noticed that shoppers were always buying from the same boutiques. Al-Ramadhan, Founder and CEO at Aubade Jewelry.

Jewelry 98
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How to Find the Right Agency to Tell Your Brand Story

Retail Bound

Market and industry. Brand style guide: Color palette and schemes. Ingenious ideas for ad campaigns and marketing collaterals (digital and print). Willingness to collaborate with other third-party providers like marketing specialists. Brand Mission and Vision. Unique value proposition. Business values and goals.

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What’s the business value of design? – Interview with digital product designer Mario Maruffi

Design Wanted

I’m saying informally because I was still a teenager at that time, who struggled in school and was building digital things as a freelancing hobby. At 15 years old, I found myself helping my parents and other small local businesses with their company websites as well as doing digital marketing for them.

Design 52