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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Vote For Your Favorite Long Sleeve Polo Color. Campaign objectives.

Strategy 230
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Analysis: Inside the murky business of skin whitening

Inside Retail

Suddenly, the promotion of skin-whitening products seemed glaringly out of step with consumer sentiment and corporate statements in support of racial justice and equality. Unsurprisingly, those who sell skin-whitening products have a different perspective. We celebrate beauty in all forms and in all skin tones.”.

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Influencer-Inspired Packaging Trends 2023

CRP

Consumers have understandably grown skeptical about brands indulging in self-promotion. Born in Denmark and brought up in Sweden, Anine Bing started as a model and became an influencer promoting several fashion brands on her Instagram account as early as 2010. million followers, which she uses to promote her campaigns and products.

Gifts 52
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Proper Trade Show Etiquette: The Complete Guide  

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Common everyday life etiquette is learned and not something you’re born knowing; so many walks of life have different forms of politeness and niceties. A shirt with your brand’s company logo or specific color scheme works wonders.

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6 Reasons Retailers Get Sued — and How to Avoid Them

Compliantia

Employee discrimation lawsuits are rampant in the retail industry, and they can come in various forms. In 2012, Costco faced a gender discrimination class action lawsuit when 700 female employees claimed that the retailer’s promotion practices discriminated against women. Employee discrimination.

Display 59
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How Retail Design Insights Will Inspire Workplace Design

All Work

The pandemic has proven what we already expected to be true: the value of the office lies in promoting sharing and learning – both intentional and passive. Together these cards form a framework of people’s lives on one side, and a DNA-like pattern on the other (image: Work Design Magazine). First Impressions.

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How can we merge psychology and architecture?

Design Wanted

Stacey Speck: Today, we will explore connections between psychology and architectural design and take a deep dive into these fields and where they merge, hearing from the perspective of a psychologist and an architect. We will discuss the importance and direction of a much-needed collaboration between these two fields.