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Tips and Tricks for Creating Effective Displays for CPGs

Creative Displays Now

The consumer packaged goods (CPGs) market is extremely competitive. You can use intriguing and eye-catching point-of-purchase (POP) displays to enhance your product presentation and engage more shoppers. With a few best practices in mind, you can create the most effective displays for your CPGs.

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How Custom Toy Displays Help Sell More Toys

Creative Displays Now

Impulse buying makes up 40-80% of all purchases , and custom toy displays encourage these purchases, improve sales, increase your brand awareness and encourage customers to sample your newest products. With the right toy display ideas and design , you can boost your revenue and let more customers benefit from your products.

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What Is Visual Merchandising?

Creative Displays Now

The display colors, lighting and messaging play a significant role in which products catch their eye. Visual merchandising is a marketing practice that retailers and consumer products companies use to capture people’s attention so they’re more likely to purchase something. Who Uses Visual Merchandising?

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Does Your Trade Show Program Suffer from Bad Branding? 

Trade Show Booth Companies - Trade Group

Reinforcing your image through consistent use of a logo and a company’s colors. It is your corporate culture and attitude, the quality of your products and services, and, yes, your logo and company colors. The consistent use of your logo and the company’s colors then reinforces your branding. What is bad branding?

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Space Illumination

Retail Works Inc

The correct lighting will create an atmosphere that reflects your brand, showcases your products, and appeals to your target market – all helping to increase sales. 3) Light Levels – it’s important to highlight your key focal points and displays 3x brighter than surrounding areas.

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6 Areas you Need to Get Right in Your Footwear and Apparel Stores

Compliantia

Nothing turns off shoppers more than a disorganized retail display. Haphazard and messy displays create confusion and bring up a poor perception of your brand. Keep your displays on point by making sure they’re neat and organized. Retail displays work best when multiple elements come together to form a cohesive look and feel.

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Is it Time to Refresh Your Booth Graphics?

Trade Show Booth Companies - Trade Group

But just like any marketing material, they can wear out, become outdated, or even lose their luster. If a logo, color scheme, tagline, or overall branding strategy changes, it’s time to update your booth graphics. It’s always important to listen to your target audience and mold your brand based on their wants and desires.