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Collaboration, Co-Creation and the New Consumer

Gustie Creative

Collaboration, Co-Creation and the New Consumer; Insights with Deanna Lawrence COVID-19 has permanently transformed the way we use technology to connect with others in a visual way. Most consumers likely never heard of Zoom or Team chats prior to the pandemic, perhaps other [.].

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Here’s what you need to know about Nike’s new digital marketplace, Swoosh

Inside Retail

It recently launched a web3-enabled platform called.SWOOSH, which will house a global digital community, Nike virtual creations and unique digital experiences to pave the way for the future of sport. . In this new space, the.SWOOSH community and Nike can create, share, and benefit together,” GM of Nike Virtual Studios Ron Faris says.

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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

It retailed for around $3, and many people took to TikTok to post videos of trying the new creation. Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations.

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“Deep product placement”: The implications of the Nike-Netflix partnership

Inside Retail

You could view the Netflix deal as a way to extend the reach of an existing program through a new platform,” Iacono said. “You You could view the Netflix deal as a way to extend the reach of an existing program through a new platform,” Iacono said. “It Nike is bringing its home workouts to the small screen.

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Nespresso launches new UK boutique concept

Retail Focus

Nespresso has debuted its new experiential boutique concept in the UK at the Bluewater shopping centre in Kent. The launch is part of Nespresso’s vision to elevate its retail approach and introduces several new innovations to inspire and excite customers and engage them in the Nespresso brand universe.

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A tasty combo: When food and beauty collide

Inside Retail

Food collaborations. Tonymoly released a capsule collection dubbed the “hot edition makeup collaboration”, inspired by Samyang’s Buldak Spicy Chicken Ramen flavour – now infamous for the spicy fire noodle challenge that was trending on YouTube at the time. The Asian beauty industry has always been ahead of the curve.

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From Japan to the world: Inside VF Corp’s new Tokyo Design Collective

Inside Retail

VF Corporation is stepping up its fashion offering in the Japanese market with the recent launch of the Tokyo Design Collective (TDC) and a new regional office in Tokyo’s Harajuku district, which will be the new home of Dickies, Timberland and Vans in Japan.

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