Tween beauty: Are brands crossing the line?
Inside Retail
FEBRUARY 6, 2024
If you weren’t aware, tweens have been shopping up a storm, or at least heavily influencing the purchasing decisions of their parents, and leaving a wreckage of product testers in their wake. The term ‘Sephora Kids’ has been circulating on social media for some time now; just check the hashtag on TikTok.
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