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Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

Inside Retail

It’s a space for kids to do what they love within the surroundings of a Nike branded environment. From December, the sports apparel brand will take Nikeland to the next level. Mashups of exercises, zen poses and activities reimagine fitness as we know it. Physical to digital.

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Diverse Voices & Powerful Narratives in the Workplace

All Work

In 2022, the Gensler Seattle team saw an opportunity to reimagine their workplace to be more effective for the new blend of digital, physical, and hybrid work that emerged from the pandemic. These stories not only build company culture, but prompt employees to dream big and continue to fight for opportunity for all. How are restrooms labeled?