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Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

Inside Retail

It’s a space for kids to do what they love within the surroundings of a Nike branded environment. From December, the sports apparel brand will take Nikeland to the next level. Mashups of exercises, zen poses and activities reimagine fitness as we know it. And it engages kids where they are most present – online.

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Diverse Voices & Powerful Narratives in the Workplace

All Work

In 2022, the Gensler Seattle team saw an opportunity to reimagine their workplace to be more effective for the new blend of digital, physical, and hybrid work that emerged from the pandemic. Besides visuals, think about employing sound and touch to assist with wayfinding or to encourage people to engage on different levels.