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How Branded Environments Elevate Your Brand

Trade Group

Any business of any size can create an impactful branded environment. What is a branded environment? A branded environment is your brand represented in a physical space intended to engage and entertain an audience. The goal for a branded environment is to transform an area into a brand.

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Frasers Group Launch New Sports Direct Flagship Store in Manchester

Retail Focus

Sports retail giant, Frasers Group, has opened a new flagship Sports Direct store in Manchester, providing sports enthusiasts with a modern and engaging retail experience. Spearheaded by Chief Executive, Michael Murray, the flagship strategy aims to offer consumers unparalleled product choice and world-class experiences. “Our

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Frasers Group has signed a brand-new site in Manchester for Sports Direct

Retail Focus

This store will be one of our most advanced to date and will bring to life the Sports Direct brand in a physical space, enabling consumers to engage in an innovative shopping experience first-hand. Set to open in late 2022, the store will feature the brand’s new premium design across five floors.

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Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

Inside Retail

It’s a space for kids to do what they love within the surroundings of a Nike branded environment. From December, the sports apparel brand will take Nikeland to the next level. And it engages kids where they are most present – online. Physical to digital.

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Diverse Voices & Powerful Narratives in the Workplace

All Work

Companies today have placed a renewed focus on creating inclusive environments and experiences for employees and visitors—going beyond ADA requirements to create spaces where everyone will feel welcome. But what about other, less expansive ways to make a space feel inclusive? How are restrooms labeled?

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5 Key Considerations for Designing a New Retail Experience

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At the same time, it makes shopping in a retail space a necessary and enjoyable experience. When designing a retail space that leverages consumer expectations for online shopping, consider these important caveats: 1. Engage the five senses. Use technology to engage the customer and make your processes more efficient.

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