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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products. The post Taylor Swift offers a masterclass in marketing.

Marketing 290
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Why Woolworths’ acquisition might bring the best out of Milkrun 

Inside Retail

At the time, founder Dany Milham cited deteriorating economic and capital market conditions as the key reason behind the collapse. He believes that Milkrun has better brand recognition compared to Metro60, and has more potential as a front-end facing brand.

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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. Nowadays, using social media and websites is a critical aspect of both businesses, big or small. Create An Online Presence . Conclusion .

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Reimagining tradition: Rive Gauche Pâtisserie embraces change in Singapore

Inside Retail

The brand’s first rebranded store opened its doors on the 18th of May in Serangoon Nex shopping mall. Sanae Inada, the General Manager of Rive Gauche, said this new branding initiative reflects the brand’s evolution over the last three decades. So, that’s what we are doing now.”

Reimagine 130
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Proximity retailing and current retail environmental paradoxes

Retail Focus

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. To maintain the brand’s legacy, AAI will need to avoid watering down the brand’s essence for something that may be considered more mainstream.

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All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

Viviology will be marketed to all genders, Morris said, as men demonstrate increasing engagement with the skincare category. “We She added that Adore Beauty is well-equipped to understand the types of marketing activities that will be most effective, thanks to its two-plus decades of experience in the beauty industry.