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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products. The post Taylor Swift offers a masterclass in marketing.

Marketing 290
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Immersive Queen store opens on Carnaby Street

Retail Focus

The Shop, ‘Queen The Greatest’ will be open until January 2022 and will feature a line-up of limited edition music releases, exciting fashion collaborations and lifestyle products with weekly new product drops and events. Doug Peters/PA Wire. ART & DESIGN MONTH – NOVEMBER. MAGIC MONTH – DECEMBER.

Art 299
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All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. Adore Beauty founder Kate Morris said the decision to launch a skincare line was based on data. Viviology is run as a standalone brand, with its own brand manager.

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Queen to open experiential pop-up shop on Carnaby Street

Retail Focus

The Shop, ‘Queen The Greatest’ will open on Tuesday 28th September 2021 until January 2022 with a line-up of limited edition music releases, exciting fashion collaborations and lifestyle products with weekly new product drops and events.

Shopping 173
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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

After you have organized your thoughts, the following line of action is to devise a working business plan. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. Create A Business Plan.

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“We can’t afford it” and other plus-size fashion excuses designers make

Inside Retail

Brands that don’t cater to us? “We can’t afford it “ We personally find this hard to swallow when so many small brands manage to nail inclusive sizing. But for argument’s sake, just what is the impact on designers’ bottom lines? Not making the cut. Yes there is.

Other 147
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Why retail powerhouse FJ Benjamin is bullish on growth in Southeast Asia

Inside Retail

FJ Benjamin, a leading brand management company in Singapore with a portfolio of more than 20 iconic brands including Cole Haan, Marc Jacobs, Rebecca Minkoff and Guess, is back in the black after announcing a full-year profit of $3 million in FY22. In Indonesia, its business is almost 99 per cent based on domestic consumption.