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Proximity retailing and current retail environmental paradoxes

Retail Focus

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.

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Managing retail touchpoints for a positive customer experience

Retail Focus

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . Engaging the senses.

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What LVLY, Camilla, Koko Black and Mrs. Fields are doing this Mother’s Day

Inside Retail

Following some lonely pandemic years, the brand is expecting Mother’s Day to be a big one. “We We have seen a strong shift back to retail as customers look to in-person shopping experiences, and engage with our products and staff in-store,” Koko Black’s senior brand manager Kyle McKnight told Inside Retail.

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Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

Recently, they crossed all boundaries to discover the vast opportunities for their brands to evolve and grow. However, potential challenges include maintaining high service standards associated with luxury and the risk of diluting the brand if the hotel doesn’t meet expectations. Conclusion.

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Experiential Activations: The Return

Trade Show Booth Companies - Trade Group

In March 2021, WHP Global, a brand management company, acquired a controlling interest in Tru Kids. The flagship’s location in the experiential wing of the recently opened American Dream megamall in New Jerseyisalso notable. As stores emptied of shoppers, the company declared bankruptcy in 2017. stores closed. Then in Dec.

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From Pop-Up Stores to Seamless Experiences

Retail Focus

True experiential retailing comes to life when brands skillfully utilize their physical spaces, props, and products to captivate and engage customers in a manner that culminates in a truly unforgettable event. Brands that fail to provide such experiences risk customer apathy and disengagement.

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Retail Spaces That Build Community

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Community Retail Brand Building. Really as a brand manager or someone charged with the development of your retail design strategy, you're going to be able to fill in these blanks better than any outside source (other than your customers themselves). Interactive kiosks that engage customers with each other and the product.