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From Pop-Up Stores to Seamless Experiences

Retail Focus

Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. While direct marketing and online retailing emerged in the 20th century, retail continued to evolve by building on previous formats while enhancing the customer experience.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

Questionable retail infrastructure Start-up brands often face a variety of difficulties when trying to establish themselves in the market. Some of the most common challenges include limited resources, footfall and finding the right marketing mix formula.

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Indonesian designers discuss the rise of modest fashion at NYFW

Inside Retail

The latest modest fashion trends were on full display at New York Fashion Week, where six Indonesian designers were invited to present a total of 60 looks under the “Indonesia Now” banner. according to the Jakarta Post. Decoding fashion.

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