Remove Brand Management Remove Consumer Remove Promotion Remove Social Media
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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. What incentives do retailers have to reinvest in local urban stores? Ghalia BOUSTANI.

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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

The primary purpose of retail stores is to stock and sell products to consumers. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. Also, you have to fill your social media pages with meaningful content about designs. .