Retail Focus

NOVEMBER 28, 2022

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . An array of forms and formats.

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Management Shopping Strategy Brand Management 246

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Here, are four major lessons the business world can learn from Swift’s story and journey.

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Marketing Engagement Strategy Social Media 290

Retail Focus

AUGUST 10, 2023

From boutiques to beyond … Luxury brands are moving past the confines of traditional bricks-and-mortar retail to offer immersive experiences that go beyond just products. The diversification of touchpoints contributed to giving luxury brands more opportunities to communicate what they stood for.

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Retail Focus

OCTOBER 10, 2023

Brands that neglect to provide these immersive experiences risk succumbing to customer apathy, as modern consumers increasingly demand not just products or services but memorable encounters that resonate deeply with their desires and emotions. Brands that fail to provide such experiences risk customer apathy and disengagement.

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Retail Focus

JANUARY 5, 2024

Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. Luxury brands have been forced to innovate quickly to meet changing consumer preferences due to the COVID-19 pandemic, which has accelerated the adoption of these technologies.

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Balance Strategy Management Reimagine 147

Inside Retail

JANUARY 2, 2024

Shared values key for success While the collaboration between Fayshell and Magnum might not make sense at first glance, Andrea DeAlmeida, brand manager of Magnum told Inside Retail that it was based on the brands’ shared values. What truly drew us together was the mutual commitment to excellence in our respective fields.

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Curate Concept Tailored Management 246

Inside Retail

DECEMBER 4, 2022

Jebsen Wine and Spirits, Courvoisier’s official distributor in Hong Kong, played a big role in creating a multisensory cognac experience, while the brand revealed a striking and refreshing new bottle design. Cognac is traditionally consumed as a digestive, and purists prefer it neat, or with a drop of water.

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Marketing Art Consumer Light 130

Retail Focus

APRIL 13, 2021

With this initiative, Migros remains faithful to its principles, which are based on the mission of using its own resources to give partners a platform and to build bridges together to reach consumers.

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Inside Retail

JUNE 28, 2022

Far from the glamour of a high-end shopping mall, Chemist Warehouse’s new brand Ultra Beauty is quietly extending the discount pharmacy’s hold on pharmaceuticals, health and beauty into the glitzy end of the spectrum. Beyond the beauty and branding, inclusivity is a major part of Ultra Beauty’s mission, Pecora said.

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Retail Focus

JUNE 29, 2021

It drives our footfall and website traffic, increases willingness to pay and consumer loyalty, sets us apart from our competitors and even helps us attract top talent. Brands mean business. . The post Employee-first tech could transform the retail experience chain appeared first on Retail Focus - Retail Design.

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Visual Merchandising Merchandising Management Flow 264

Inside Retail

MAY 10, 2023

Following some lonely pandemic years, the brand is expecting Mother’s Day to be a big one. “We We have seen a strong shift back to retail as customers look to in-person shopping experiences, and engage with our products and staff in-store,” Koko Black’s senior brand manager Kyle McKnight told Inside Retail.

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Boutique Gifts Fashion Management 130

Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. The post Proximity retailing and current retail environmental paradoxes appeared first on Retail Focus - Retail Design.

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Social Media Concept Shopping Beauty and Health 264

Inside Retail

JULY 11, 2023

. “Our customers can look forward to a refreshed experience, including the relaunch of our website with a new online experience in two months and rollout of the revamped store design across all our other seven outlets by the end of September this year,” she told Inside Retail.

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Reimagine Social Media Customer Engagement Management 130

RetailMinded

NOVEMBER 9, 2023

Well-designed packaging from packaging companies like The Packaging People can craft a delightful unboxing experience that makes customers feel excited about their purchase and more likely to recommend the brand to their family and peers. For beginners, product packaging can communicate the brand’s image and values.

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Inside Retail

MAY 15, 2022

Complete nervousness” was how designer Rachael Galea of Vagary described her feelings before the show. We were about to make history and as a brand you want to make sure you’re doing that justice.”. We are expanding our capsule range to provide more options,” brand manager Claire Primrose said.

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Fashion Texture Marketing Art 130

Inside Retail

APRIL 5, 2022

This will mean some operational changes to our store design, moreso back-of-house around counterspace [to pack orders] and things like that. IR: Given the fact that events have traditionally been a key reason for customers to come in and shop at Sheike, I imagine Covid had a pretty big impact on the brand. Hopefully, June.

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AUGUST 9, 2019

In particular, retailers are finding success by delivering these in-store community experiences to consumers who want to feel a part of something larger and desire a sense of belonging. Many of us recognize Lululemon as a stand out brand that. Their goal: Give consumers the tools and opportunities to become their best selves.

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Retail Space Space Outdoor Promotion 52