Inside Retail

NOVEMBER 28, 2021

Taking inspiration from the brand’s very first Salon which opened in Geneva over 60 years ago, the new store concept is designed to be a warm, inviting environment in which customers can learn about the heritage of the brand. How important is it for the brand to have that direct connection with its customer base?

Boutique 246

Boutique Concept Perspective Consumer 246

Retail Focus

FEBRUARY 9, 2023

In an urban setting, “proximity” goes back to its golden age because customers find it more practical and suitable for shopping around the corner. Clients will be more likely to shop in a more convenient way and with less hassle. There are several actions that small-town shop owners can take to revive their businesses.

Social Media 264

Social Media Concept Shopping Beauty and Health 264

Retail Focus

OCTOBER 10, 2023

However, the emergence of department stores revolutionized the retail landscape by offering diverse products and brands under one roof. This shift allowed retailers to reach rural areas, overcoming the disadvantage of distance from city shopping centres. This new retail model focused on competitive pricing, volume, and cost efficiency.

Engagement 147

Engagement Harmony Strategy Management 147