Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats.

Social Media 264

Social Media Concept Shopping Beauty and Health 264

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Here, are four major lessons the business world can learn from Swift’s story and journey.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

JUNE 1, 2022

Viviology is run as a standalone brand, with its own brand manager. It has its own channels, website and marketing mix, which will be the approach for each private label brand,” she said. Multi-brand retailers like Adore Beauty should aim to have 30 per cent of revenue come from private-label products, she said.

Social Media 182

Social Media Engagement Line Strategy 182