Inside Retail

MAY 28, 2024

We integrate the magic of our sales associates into the digital ecosystem through our sales associates’ Key Opinion Leader (KOL) program, in which associates create social content highlighting products they are most inspired by and excited about. Social listening also helps us identify trends and react to social trends quickly.

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Social Media Boutique Marketing Fashion 257

Inside Retail

JUNE 28, 2021

Finding out what makes them tick empowers you to tailor your messaging to attract their attention because you’ve found out their interests, concerns, pain points, preferred communication channels and more. The nature of the social media beast is that it is always changing. To put it simply: no research = no sales.

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Retail Focus

JUNE 16, 2023

This is to tailor a brand story that resonates with them. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Engaging with social media and influencers: Social media platforms play an important role in pop-up stores’ success.

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Social Media Artistic Fashion Engagement 264

Retail Focus

JULY 14, 2021

Bvlgari has revealed the summer Serpenti Maestria pop-up boutique at Harrods. First among these is the visually stunning Infinity Room, with seamless, morphing projections of Serpenti heritage and high jewellery, taking guests on an immersive visual journey, whilst providing the ultimate #serpenti social media moment.

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Inside Retail

JANUARY 17, 2023

We have stores in fantastic locations, and the stand-alone boutique was the right direction for us. It’s been quite unusual for us to launch the brand amidst the pandemic and the social movement restrictions, so it’s been quite challenging as well,” Rotheram said. Rotheram revealed that the brand will be exploring new markets in 2023.

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Inside Retail

DECEMBER 18, 2023

It’s an easy pick-up point for tabloids and talkback and it’s running hot on social media. The next battleground is retail media. Again, social media drives this scrutiny. The décor is designed to fit with the tone of the local architecture and to feel just a little bit boutique-y.

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Social Media Engagement Concept Layout 147

Inside Retail

JANUARY 3, 2023

Whether it’s a small boutique or a major department store chain, all businesses can harness the potential of this powerful technology. For instance, interactive displays can provide tailored product recommendations or promotions based on each shopper’s purchase history and preferences.

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