Greater Group

JULY 27, 2023

Relate these common words to the company branding and the needs of the target market. In selecting materials and finishes for the fitout, for instance, the fitout provider will consider not just colour and other aesthetics but branding and the target market as well as budget, sustainability and function.

Strategy 52

Strategy Design Layout Target Market 52

Creative Displays Now

NOVEMBER 8, 2021

Although there’s no right or wrong retail store design, the layout that a retail store follows should be focused on its target market, optimizing its space and showcasing its products. Luxury stores and boutiques may also benefit from the way an angular store layout encourages customers to “buy now.”

Layout 98

Layout Flow Display Merchandising 98

Greater Group

JUNE 9, 2023

Retail design concepts that are well-executed not only brings a brand’s message across to its target market, but reinforces that message to spur that audience into action, i.e. making a purchase and/or encouraging brand advocacy.

Concept 52

Concept Retail Design Layout Design 52

Rose

MARCH 24, 2020

In the Big Apple, for example, big-name storefronts and interiors are transformed into dazzling sensory displays designed to capture the spirit of the season, create an emotional connection and sweep onlookers into a sort of retail winter wonderland. Extreme Personalization. Products in Motion.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64