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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

In the Big Apple, for example, big-name storefronts and interiors are transformed into dazzling sensory displays designed to capture the spirit of the season, create an emotional connection and sweep onlookers into a sort of retail winter wonderland. Extreme Personalization. Products in Motion. The Pyramid Principle.

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How to Master Retail Design Concepts: Transforming Your Store into a Shopper’s Haven

Greater Group

Where the transaction was once the sole focal point of retail design, modern shopfitters and designers take the entire shopping experience into consideration: Someone glimpses a shop window and enters the shop, then browses and samples or tries on the merchandise, eventually making it to the counter and walking out with a purchase.

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