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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

Hey, that animatronic mannequin running in super slow motion in the window of a Philipp Plein boutique in Amsterdam sure is kind of mesmerizing. Extreme Personalization. Products in Motion. Plus, it gives onlookers a sense for how the clothing looks in motion. Visual merchandisers know that motion catches people’s attention.

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How to Master Retail Design Concepts: Transforming Your Store into a Shopper’s Haven

Greater Group

Where the transaction was once the sole focal point of retail design, modern shopfitters and designers take the entire shopping experience into consideration: Someone glimpses a shop window and enters the shop, then browses and samples or tries on the merchandise, eventually making it to the counter and walking out with a purchase.

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