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How to Master Retail Design Concepts: Transforming Your Store into a Shopper’s Haven

Greater Group

Retail design concepts have come a long way from simply putting one’s wares on display with the goal of getting people to buy. While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Retail Displays.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

Closely connected to the concept of “customer experience” is the idea of using creative visual merchandising to deliver an “aspirational” effect — that is, inspiring shoppers to imagine using the product, wearing the article of clothing, eating the tasty treat while having a memorable time with friends. Aspirational Retailing.