Greater Group
JUNE 9, 2023
Retail design concepts have come a long way from simply putting one’s wares on display with the goal of getting people to buy. While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Retail Displays.
Rose
MARCH 24, 2020
Closely connected to the concept of “customer experience” is the idea of using creative visual merchandising to deliver an “aspirational” effect — that is, inspiring shoppers to imagine using the product, wearing the article of clothing, eating the tasty treat while having a memorable time with friends. Aspirational Retailing.
Greater Group
JUNE 25, 2023
In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems. Exploring the product offerings takes time, which means slowing the target market down while they are in the store. Love at first sight.
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