Retail Works Inc

DECEMBER 19, 2019

The correct lighting will create an atmosphere that reflects your brand, showcases your products, and appeals to your target market – all helping to increase sales. For instance, select a nice ambient light for general use of the space, then highlight focal points with directed track lighting.

Space 52

Space Focal Point Home Furnishings Target Market 52

Rose

MARCH 24, 2020

Picture a museum curator, and imagine the thought and deliberation that goes into the positioning of each piece within a related collection, as well as the strategy behind creating focal points to draw the onlooker’s eye. Extreme Personalization. The Pyramid Principle.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Greater Group

JUNE 9, 2023

Where the transaction was once the sole focal point of retail design, modern shopfitters and designers take the entire shopping experience into consideration: Someone glimpses a shop window and enters the shop, then browses and samples or tries on the merchandise, eventually making it to the counter and walking out with a purchase.

Concept 52

Concept Retail Design Layout Design 52

Greater Group

JUNE 25, 2023

In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems. Exploring the product offerings takes time, which means slowing the target market down while they are in the store. Love at first sight.

Interior Design 40

Interior Design Interior Design Visual Merchandising 40