Greater Group

JULY 27, 2023

Relate these common words to the company branding and the needs of the target market. In selecting materials and finishes for the fitout, for instance, the fitout provider will consider not just colour and other aesthetics but branding and the target market as well as budget, sustainability and function.

Strategy 52

Strategy Design Layout Target Market 52

Greater Group

JUNE 9, 2023

Such a concept would then be executed by incorporating elements of biophilic design throughout the retail space such as earth colours and organic materials. The way a brand wants to engage with customers and vice versa has a direct impact on the retail design concept as a whole and store layout in particular.

Concept 52

Concept Retail Design Layout Design 52

Creative Displays Now

NOVEMBER 8, 2021

Although there’s no right or wrong retail store design, the layout that a retail store follows should be focused on its target market, optimizing its space and showcasing its products. Luxury stores and boutiques may also benefit from the way an angular store layout encourages customers to “buy now.”

Layout 98

Layout Flow Display Merchandising 98

Rose

MARCH 24, 2020

Tickling the senses has always been a piece of the visual merchandising experience; just think of that candy store sending sugary scents throughout the retail space and the entryway to lure customers and whet their appetites. Extreme Personalization. Appealing to All Five Senses. Products in Motion.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64