article thumbnail

A step back in time: Piaget’s Sydney store blends old with new

Inside Retail

Here, Gaspard Barthelemy, Piaget brand manager for Australia, discusses the importance of forming direct relationships with customers, the luxury shopping experience, and how the heritage brand is staying relevant with modern consumers. This will be our second boutique in Sydney, but first standalone boutique here.

Boutique 246
article thumbnail

WGNB creates minimal monochrome SVRN store in Chicago

Dezeen

A variety of monolithic furniture pieces direct the flow of movement around this fashion boutique in Chicago, designed by South Korean studio WGNB. While the western perspective looks at the object itself, the eastern perspective rather focuses on the surrounding relationship of the object."

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

“A real no-brainer”: Vacay Swimwear expands presence in North America

Inside Retail

The business formed when Jordan and I were at university, both studying marketing. We landed a contract with one of the largest online retailers in Europe, Zalando, which – to put it into perspective – is around double the size of Asos, and recently we landed a deal with Hudson’s Bay, which is a huge online retailer in Canada.

article thumbnail

Crafting luxury brand narratives through popup stores

Retail Focus

While the availability of popup stores may vary over time, here are a few notable examples of luxury brands that have utilized popup stores effectively for storytelling: Louis Vuitton: Louis Vuitton is known for creating popular boutiques that reflect its heritage and savoir-faire.

article thumbnail

Victoria’s Secret’s new World Tour: innovative or obsolete?

Inside Retail

During the early 1990s, it was one of the most successful lingerie brands in the US, with boutiques from coast to coast. The jury is out because we don’t 100 per cent know what form the content will take for the VS World Tour,” Bird said. “If

Fashion 130
article thumbnail

The Fabulous World of Dior transforms Harrods for the Holiday season

Retail Focus

This story, beginning with Harrods’ earliest singular branded boutique, has continued to grow through exclusive collaborations and is now enriched by a new chapter, unique in its scope and creative daring, inspired by the magic of Christmas. A KINGDOM OF DREAMS, SUBLIMATING BEAUTY IN ALL ITS FORMS.

article thumbnail

Why Nature Baby is investing in community stores

Inside Retail

We came from art school, so we were always looking at ideas where there was some form of enlightenment. Businesses like ours exist in small pockets in Germany or California, but [most of the time], you either have a small baby boutique, or a big chain store. IR: What a great idea. When did you launch that?

Art 130