article thumbnail

Mmm, it’s the sweet smell of advertising success

Inside Retail

Secondly, it speaks to a certain level of digital preparedness from the retail industry when the pandemic struck – or at least the ability to change tactics quickly. . Some of the lift in retail sales we can also put down to a siege mentality in the face of uncertainty – remember when you couldn’t buy toilet paper for love nor money?

article thumbnail

Localisation, livestreaming and logistics: How to tap into the Chinese market

Inside Retail

China’s online retail sales increased by approximately 12 per cent last year, despite the period of lockdown earlier in the year, and the latest forecasts suggest we will see further advances. health supplements. The future of China’s retail market is all about e-commerce. personal care. ?

Marketing 130