How demographics are driving Milligram’s physical retail expansion
Inside Retail
MARCH 8, 2024
There’s a term the Japanese use to describe finding beauty in everyday objects – ‘wabi-sabi’. We gained a lot of experience in that as part of the business, and we really wanted to come into the physical space,” Druce said. “It Milligram uses a designer to tailor each store to its location and demographic.
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