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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

However, even though Black women, and the BIPOC community more broadly, are the largest driver of sales across multiple beauty product categories, they are often the least represented in the multibillion-dollar industry. per cent of total beauty industry ventures.

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Madelyn Cline joins Revlon global brand ambassador ranks

Inside Retail

American actress Madelyn Cline is the newest Revlon global brand ambassador, joining Ashley Graham and Megan Thee Stallion as faces of the American beauty label. Known as a fashion guru on the red carpet and a go-to for her beauty and skincare routines, Cline has a cross-platform social media reach of 25 million.

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Immersive, inclusive and interactive: Sephora goes virtual

Inside Retail

Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. The retail environment concept, theme and offer display. Why did not this call appeal to many?

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New skincare brand Allkinds smashes gender stereotypes

Inside Retail

They face a lot of emotion in a fast-paced, social-media-driven, always-on world that demands they try on all sorts of selves. Everything is happening on display, all the time, from the awesome to the unknown. Beauty, personal care and wellbeing industries are growing rapidly globally.

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Attracting, winning, and retaining a new breed of value-driven consumer

Inside Retail

Younger consumers are also more likely to be using social media, mobile apps and seeking video content. Enhancing product and brand discovery Not only are most people doing more research, but they are searching across more than six channels to find products.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media.